Mars Wrigley Launching Digital Platform Treat Town To Drive Halloween Candy Sales
The ongoing pandemic is without doubt affecting how consumers shop candies, and companies in the category are responding with innovative ways to ensure they are not missing out on the upcoming holiday seasons that account for a major chunk of their annual sales.
On October 1, market leader Mars Wrigley will launch Treat Town, a digital platform that enables virtual trick-or-treating, and allows people to redeem credits for their candy snacks at retailers across the U.S., including Walmart, Target, and CVS.
Treat Town will feature iconic Mars Wrigley Halloween treats, including M&M’s, Snickers, Twix, and Skittles in more than 25 pack varieties, in addition to seasonal items, such as M&M’s Creepy Cocoa Crisp, M&M’s and Snickers Glow in the Dark packaging, and Zombie Skittles.
Additionally, the free app will rollout new interactive features, extending the holiday from one day to the entire month, the company says in a release.